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Every time you buy StaX of your favorite Issuer or of someone else that you believe has potential, you raise the value of that Issuer's StaX.
As the popularity of an Issuer grows (due to their success, marketing & promotion) so does the value of their StaX and as more people buy StaX of the same Issuer, the value of the StaX increases exponentially and the StaX that you hold gain more value.
You can sell the StaX you own at a higher price and make a profit or hold on to it for accrual value. You can buy and sell StaX at your own discretion and determine your own trading habits on VirtualStaX.